London 'Rhythm'

This London Underground advert, called 'Rhythm', marries the iconic image of the River Thames with a microphone. These images together represent and promote London's diverse musical culture; which for me as a young Londoner strikes a particular cord.

The aerial River Thames image - probably popularised in recent decades through Eastenders - is particularly striking to those who live in London and embodies a common unity.

This image intertwined with a microphone represents London's wide-ranging home-grown musical talent, from Amy Winehouse to Cajun Dance Party, its famous venues, from The O2 to Brixton Academy, and its hugely varied musical taste - the copy in the top-left corner reads: "From the Riverfront Jazz Festival to the BBC Proms in the Park, there's a world of music festivals in London."

Advertising agency RKCR and brand consultancy Saffron produced the "See the World, Visit London" campaign to coincide with the Beijing-London Olympic handover to play on the myth that the Great Wall of China can be seen from space.